Client: DSM Animal Nutrition and Health Product: DSM specialty product brands Objective: Make DSM specialty product messages easier to say and easier to remember. Challenge: DSM reps have limited time with their customers, and DSM marketing is often challenged with limited opportunities to reach their customers with necessary frequency. Therefore, simplicity and clarity of message are critical. DSM specialty products lacked a consistent …

  Client: DSM North America Product: Pet Nutrition Objective: Overcome recent challenges to DSM quality perceptions with an integrated marketing communications approach to reach current and prospective customers. Solution: Leverage a robust integrated communications plan to generate and maintain awareness of DSM as a leader in quality pet food ingredients. Creative positioning: The real benefit of quality/safety is trust. While …

Client: DSM Animal Nutrition and Health Product: Hy•D, a vitamin D metabolite Objective: Develop go-to-market positioning for a recently introduced vitamin D innovation for the swine industry Challenge: To more clearly position Hy•D in the marketplace relative to its lifetime value to sow herds, and ability to improve immune function support in nursery pigs. With limited time and  budget and …

Client: DSM Animal Nutrition and Health Product: Balancius, an enzyme feed-ingredient for broilers Objective: Develop a go-to-market strategy for Balancius in North America Challenge: Figure out how to speed awareness and adoption in a crowded space Solution: A comprehensive, integrated launch plan including owned, paid, earned and shared media Understanding our target audiences — their beliefs, attitudes and behaviors relative …

Client: Iowa Pork Producers Association (IPPA) Product: Pork products at retail Background/Objectives: During the month of October 2018 — National Pork Month — IPPA was focused on creating a new brand, along with an integrated communication plan that was coordinated with major Iowa retailers to drive sales. Challenge: There were numerous immediate challenges including budget and time constraints.  We also …