DMG Expands Consultative Services

We have expanded DMG strategic capabilities, broadening our services to include coaching, facilitation, a practical, customer-first planning process and an agency partnership optimization solution. Unlike more generalized consulting firms, we bring decades of experience in ag and animal health to the table. With a deep understanding of how science-based, highly regulated companies function, we can deliver actionable insights and practical …

Building better messages: Simplicity, clarity and the “power of three”

Jason Williams, Director of Client Service for DMG Communication, has more than 20 years experience helping companies launch new products and get more value from their existing products. Messaging is a huge piece of the marketing puzzle that often gets minimized due to time, budget or just lack of customer insights. In this article, Jason explores how DMG helps customers …

Companion Animal Health – A Growing Industry

Sharon Polk and Marnette Falley, senior strategists with the DMG Communication team, have more than 50 years combined experience in the companion animal industry, helping companies bring new products to market and grow sales. According to a survey conducted by the American Veterinary Medical Association, expenditures toward pet’s health and veterinary care have seen a substantial jump from previously reported …

DMG Creative Process: Explore, Create, Succeed

With personal roots in the industry and over 21 years of agency creative experience, Dana Scheidegger, creative lead, discusses the DMG Communication creative process. Q:  Get us into the mind of our creative team:  What do you need to even start the process? A:  The first step in the creative process is gathering market research, analyzing target audience insights and …

Does the traditional ad agency/client set-up still work?

While the traditional agency model works for many agencies and clients, there are others looking for something different. Agency/client surveys consistently reveal what clients want from agencies:  better communication and responsiveness; more efficiency and cost-effectiveness; strategic thinking and breakthrough creative that speaks to the voice of the customer. Some agencies struggle to deliver because they can’t or won’t change, or …

Who is DMG Communication?

With over 40 years in the industry, Suzi Sutton-Vermeulen, DMG Strategic Lead, and Jason Williams, Director of Client Service, discuss the genesis of DMG Communication, our marketing approach, and what makes us different! How did DMG Communication get started? Suzi Sutton-Vermeulen: After 25+ years in the agency world, I suspected there was a different agency model that would work better …