Our Team


Suzi Sutton-Vermeulen – Strategic Lead

Contribution – Integrated communication strategist, customer and competitive insights, new product launch planning, branding and positioning

Experience – 26 years of agency management and account service experience in beef, dairy, poultry and pork production and animal health

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Jason Williams – Director of Client Service

Contribution – Results-oriented account leader focused on strategic planning, campaign development and delivery of excellent client service

Experience – 21 years working in agency account service, client marketing management and media with an emphasis on agriculture, animal health and technical products

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Sharon Polk - Strategic Lead

Contribution – Strategic marketing communications at all product phases from launch to product-line extensions; message development, use and implementation, including crisis situations

Experience – 20+ years within agencies and corporate communications departments; 14 years in animal health with a primary focus on companion animals

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Hannah Gardner – Account Supervisor

Contribution – Assists clients in streamlining communications efforts and developing strategic initiatives to reach key audiences

Experience – 14 years of account service and public relations experience, largely focused on animal health, ag chemical and other agriculture clients

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Dana Scheidegger– Creative Lead

Contribution – Creative direction and strategy; execution and management of integrated campaigns across print, digital, direct mail and events

Experience – 21 years of agency creative experience in a variety of industries, including agriculture, animal health and production, and financial services

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Mike Peterson – Creative Lead

Contribution – Develops, manages, and executes brand identities and a variety of creative solutions based on collaboration with account team and clients across a variety of visual mediums

Experience – 16 years of agency experience across multiple verticals, with an emphasis in agriculture, specifically food-animal production and animal health

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Melissa Sudman – Project Management/Operations Lead

Contribution – Manages the execution of full project lifecycle, including estimates and schedules, media trafficking, print management, budget tracking, and quality control

Experience – 21 years of project management experience with an emphasis in beef, dairy, poultry and pork production, and animal health

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Melissa Jackson – Public Relations & Content

Contribution – PR planning, media relations, media event management, and content development, including both long-format editorial and social

Experience – 18 years of communications and PR experience in agriculture — including beef and dairy — ag equipment, crop protection, and consumer-facing campaigns

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Margi Ainsworth – Media Planning Lead

Contribution – Sets media goals, strategies and criteria; media proposal RFP management and evaluation; media plan recommendations; reporting and optimization

Experience – 31 years of agency media strategy, planning and buying, working with client and media partners targeting beef, dairy, poultry and swine producers and influencers

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Ashley Bash — Digital lead

Contribution – Digital and social media strategy and execution, social media content planning, paid social media advertising, community management and analytics. Website optimization, SEO and content audits and Google Analytics reporting

Experience – 5 years of Digital Marketing experience in retail, agriculture and B2B — including social media strategy across channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest

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