Our Team
Suzi Sutton-Vermeulen – Strategic Lead
Contribution – Integrated communication strategist, customer and competitive insights, new product launch planning, branding and positioning
Experience – 26 years of agency management and account service experience in production and companion animal health

Jason Williams – Director of Client Service
Contribution – Results-oriented account leader focused on strategic planning, campaign development and delivery of excellent client service
Experience – 21 years working in agency account service, client marketing management and media with an emphasis on agriculture, animal health and technical products

Sharon Polk – Strategic Lead
Contribution – Strategic marketing communications at all product phases from launch to product line extensions; message development, use and implementation, including crisis situations
Experience – 20+ years within agencies and corporate communications departments; 14 years in animal health with a primary focus on companion animals

Hannah Gardner – Brand Planner and PR Strategist
Contribution – Assists clients in streamlining communications efforts and developing strategic initiatives to reach key audiences
Experience – 14 years of account service and public relations experience, largely focused on production and companion animal health and agricultural clients

Dana Scheidegger– Creative Lead
Contribution – Creative direction and strategy; execution and management of integrated campaigns across print, digital, direct mail and events
Experience – 21 years of agency creative experience in a variety of industries, including agriculture, production and companion animal health, and financial services

Margo Northcote – Creative Concepting
Contribution – Insight-driven concept development and copywriting for print, digital and broadcast media
Experience – More than 25 years writing for sectors ranging from pharmaceutical, financial and consumer packaged goods to animal health and nutrition

Steve Nagy – Creative Concepting
Contribution – Strategically creative — or creatively strategic — equally appreciative of data-driven insights and intuitive ideas, as long as they drive results
Experience – Decades of agency experience working for Fortune 100 brands and mom-and-pop endeavors

Melissa Ehrenhard – Project Management/Operations Lead
Contribution – Manages the execution of full project lifecycle, including estimates and schedules, media trafficking, print management, budget tracking, and quality control
Experience – 21 years of project management experience with an emphasis in animal health and production

Coe Ann Crawford – Administrative Assistant
Contribution – Copy editing, proofreading, administrative assistance
Experience – 40 years marketing and communication experience including 18 years agency work focused on agriculture and animal health industries

Melissa Jackson – Public Relations & Content
Contribution – PR planning, media relations, media event management, and content development, including both long-format editorial and social
Experience – 18 years of communications and PR experience in agriculture — including beef and dairy — ag equipment, crop protection, and consumer-facing campaigns

Margi Ainsworth – Media Planning Lead
Contribution – Sets media goals, strategies and criteria; media proposal RFP management and evaluation; media plan recommendations; reporting and optimization
Experience – 31 years of agency media strategy, planning and buying, working with client and media partners targeting food animal producers, influencers and veterinarians

Marnette Falley – Digital Media Strategy
Contribution – Digital content marketing strategies, veterinary market engagement, message amplification
Experience – 25 years of content engagement using B2B websites, emails and social media platforms; communication metrics analysis; content marketing, marketing, and custom communication solutions in the veterinary market

Ashley Bash — Digital Lead
Contribution – Digital and social media strategy and execution, social media content planning, paid social media advertising, community management and analytics. Website optimization, SEO and content audits and Google Analytics reporting
Experience – 5 years of Digital Marketing experience in retail, agriculture and B2B — including social media strategy across channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest
